Terms

Three tiers. The price reflects the build. A solo practitioner and a ten-practitioner clinic pay the same figure for the same scope.

Individual — $800, 3 pages

An individual practitioner renting rooms inside someone else's clinic.

Included

• Three pages: Home, About and specialties, Contact
• One of about five pre-built templates, filled with your content
• Built on Next.js with Sanity, so you edit the content after handover
• Resend for transactional email
• Hosted on Vercel
• Guaranteed live for three years, hosting covered

Not included

• No bespoke design process
• No custom pages beyond the template's sections
• No custom Sanity dashboard
• No SaaS integrations beyond what the template ships with
• No edit requests after the build
• You register and own the domain, about $15 to $20 a year

Base — $3,000, 5 pages

A clinic replacing its website.

Included

• Five pages
• The infra layer, always included and never counted as an integration
• Guided copy drafts for each page
• Extra pages at $180 each

Not included

• No SaaS integrations. Booking, payments and PMS connections are the Integrated tier.

Integrated — $6,000, Up to 10 pages

A clinic whose site has to talk to the systems the practice already runs on.

Included

• Everything in Base
• Up to two SaaS integrations: booking or PMS, payments, invoicing, patient accounts
• Up to ten pages
• Extra pages beyond ten at $180 each

Not included

• Custom internal tools are not integrations and are not in scope

The infra layer ships with Base and Integrated: Resend, Meta and Google conversion tracking, Sentry, Vercel Analytics, Sanity, Arcjet. It is set up once as part of the build and is never counted as one of the two SaaS integrations. An integration is a platform the practice already holds its own account on, such as a booking system or PMS, a payment or invoicing provider, or patient accounts.

The following sit outside every tier.

• Copywriting. We write a guided draft for each page; finished copy and open-ended rounds on wording are a separate job.
• Clinical content. Anything describing treatment or outcomes is written by the practice.
• Compliance sign-off. We build to AHPRA advertising rules and the Privacy Act, and the responsibility for what the site says stays with the practice.
• Any guarantee of patients, enquiries or search rankings.
• Domain registration. You register and own the domain.

Two invoices per build, plus the retainer. Each invoice gates one thing.

Invoices come from Stripe Billing. The monthly plan is collected by direct debit under a BECS mandate set up at launch.

The Care plan, $180 a month, covers:

• Hosting and the services the site runs on (Vercel, Sanity, Resend, Sentry, Arcjet), paid by us
• Security updates to the framework and packages, with critical ones applied straight away
• Uptime, error and booking-path monitoring, and a fix for anything our build breaks
• Your booking or practice-system connection kept working when the vendor changes it
• Content backups
• A monthly report: traffic, where enquiries came from, bookings started, speed, accessibility and uptime
• A monthly re-audit against the same measurements as your first report

It doesn’t cover:

• New pages, features or design changes. New pages are $180 each; anything else is quoted first.
• Copywriting and clinical content
• Search campaigns, ads, and managing your Google Business Profile
• Your own subscriptions, such as your booking system and your domain

The Care plan with chatbot, $300 a month, replaces it for a site with the chatbot, and covers:

• Everything in the Care plan
• A chatbot built into your site at no extra build cost, answering patients' questions and pointing them to booking
• Its running costs covered
• Its answers kept up to date as your hours, services and practitioners change
• Chat in your monthly report: conversations, common questions, and bookings started from chat

The chatbot answers general questions and routes to booking. It gives no clinical advice, and it tells anyone describing an emergency to call 000.

• No minimum term. Cancel any time from your billing page, and the plan runs to the end of the month you've paid for.
• When you cancel, we hand over a copy of your site's code and content so you can host it wherever you like.
• The chatbot is part of the monthly plan and isn't handed over. It stops when the plan ends.

Prices exclude GST, which is added to every invoice at 10%.

Build length, by tier, from the deposit clearing.

• Individual — 1 week
• Base — 4 weeks
• Integrated — 4 weeks

The dates hold while we have what we need from you. Two of them are yours.

• Deposit — Before the kickoff call. The kickoff call goes in the diary once the deposit clears.
• Remainder — Before the site goes live. The new site goes live once the remainder clears.

When something is outstanding we follow a set cadence, counted from the day we ask.

• Day 3 — A light reminder.
• Day 7 — A direct reminder naming what it is holding up.
• Day 14 — The project is marked paused and the dates move.

A paused project keeps its state and its work to date. It restarts when the outstanding item arrives, and the remaining dates move by the length of the pause.

We write a guided draft for each page, based on what that page has to communicate. You are welcome to refine a draft, send your own copy instead, or talk through specific sections.

Finished copywriting and open-ended rounds on wording sit outside the build and are a separate job. Anything describing treatment, conditions or outcomes is written by the practice.

We build to the advertising rules in section 133 of the Health Practitioner Regulation National Law, and to the Privacy Act 1988 and the Australian Privacy Principles. A practice providing a health service is an APP entity regardless of its turnover. Victorian practices also carry the Health Privacy Principles under the Health Records Act 2001.

Testimonials about a regulated health service are prohibited in advertising under section 133(1)(c). We do not put them on a clinical site.

Sign-off on what the site says stays with the practice. We do not give legal advice and we do not certify compliance.

We do not guarantee patients, enquiries or search rankings.

We re-audit the new site against the same measurements as the first audit.

Sites are hosted on Vercel. Content is yours to edit after handover through Sanity.

You register and own the domain, at about $15 to $20 a year. We never hold a client’s domain.

If you cancel the monthly plan, we hand over a copy of your site’s code and content so you can host it wherever you like. The chatbot is rented as part of the plan, isn’t handed over, and stops when the plan ends.

An Individual site is guaranteed live for three years, with Vercel and Sanity hosting covered for that term. After three years you can commission a fresh build or take your content elsewhere.

Extra pages are $180 each. An extra location is $1,000 and covers a separate address, hours and schema, a location page, and its own contact routing.

Practitioner count adds no fee. Practitioner bio pages are ordinary extra pages.

The Integrated tier covers up to two SaaS integrations and up to ten pages. Custom internal tools are not integrations and are not in scope. Work outside the agreed scope is quoted before it starts.

Email tim@cirrusdigital.com.au.

We reply within one business day (Monday to Friday, Melbourne time).